Finding an Illustrator for Your Self-Published Children’s Book

When you think about your favorite children’s book, you probably think about the illustrations just as much as–or more than!–the words and story. In fact, words and pictures are so closely entwined, it can be hard to remember one without the other. For example, when you think of Roald Dahl’s beloved books, you probably immediately summon up the classic Quentin Blake illustrations alongside them. 

When author Joey Benun wrote his children’s story about a curious butterfly, he knew that the illustrations would be a vital part of the process. He wanted the story to come alive with color and emotion so that children would feel like they were embarking on an exciting adventure alongside Pebbles. 

When self-publishing a book, it’s important to remember the partnership between pictures and words. The images in your picture book deserve just as much love and attention as the words and story. 

The Importance of Illustrations in Self-Published Children’s Books

Studies show that a book’s illustrations improve a child’s ability to remember the story. It also impacts the parent-child interaction that occurs during reading time. When they’re done thoughtfully, images do more than illustrate what’s going on in the text. They give the readers additional information that enriches the story. 

Illustrations can…

  • Ask questions
  • Offer clues and supplement the text
  • Set the mood
  • Prompt unique interactions with books
  • Spark the love of learning and keep children engaged while parents read

In Pebbles and the Biggest Number, the creators wanted to have lots of opportunities for children to find new information and treasures within the story. Each page has at least one science fact that gives readers more information about a topic in the story. The back of the book also has glossaries and fun supplemental information about big numbers. 

Knowing What to Look for

When Joey was looking for someone to bring Pebbles to life, he said, “It was crucial that I find an illustrator that meets my taste and style. The pictures do half the talking, if not more!” Not only did he find the right style fit with illustrator Laura Watson; he found someone who he felt could practically read his mind! 

Many would-be authors believe that as long as they hire a professional illustrator, they’ll be able to edit until they reach a product they love. However, the truth is that if you don’t find the right fit, you may get lost in a frustrating and extensive avalanche of edits and never quite achieve the look you want. Here are some tips for finding the right illustrator for you: 

  • Look closely at all of their previous work and find someone who already has a style that matches what you want. 
  • Be very clear from the beginning about who your audience is, the tone you want to convey, and the layout of each page. 
  • Have examples of artwork and illustrations that you like, but be reasonable about your expectations. (i.e. Expecting a Degas painting for $50 may seem disrespectful of your creative partner’s time) 
  • Specify whether you would like them to contribute new ideas. Are you looking for a collaborator or someone who follows instructions? 
  • Invest in high-quality art and high-resolution images. The difference between amateur and professional art can be glaringly obvious once you see it in print!

Children’s Book Illustration Styles and Mediums

When searching for an illustrator, understanding different illustration mediums and styles can help you articulate what you want and connect with someone who shares your aesthetic style. Do you like complex collage pictures or a minimalist style? Realistic illustrations, or comical cartoons? Are you looking for digital or handcrafted art

Here’s a small glimpse at the styles of just a few of the most popular children’s books today to give you an idea of the diversity available: 

  • The Very Hungry Caterpillar by Eric Carle was an inspiration for Pebbles and the Biggest Number. Joey Benun wanted illustrations that, like Carle’s books, had a fun and light vibrancy that would draw readers in and make them happy. Eric Carle used the collage technique for his iconic images–ripping, cutting, and layering physical papers to create vibrant colors, shapes, and dimensions.
  • Although Oliver Jeffers, bestselling author and illustrator of The Day the Crayons Quit and How to Catch a Star originally utilized purely physical sketches and watercolors, today he utilizes more digital tools to enhance or ideate his whimsical drawings. 
  • Mo Willems, producer of the worldwide phenomena Don’t Let the Pigeon Drive the Bus and the Elephant and Piggie series sketches cartoons on paper and then uses a computer to color in his lively but simple illustrations. 
  • The watercolor art in the 2022 Caldecott winner Watercress uses a combination of Eastern brushstroke art and Western techniques to enhance the story about the main character incorporating her family’s Chinese heritage into her life in America. 

Remember: although they’ll overlap and influence each other, medium matters a lot less than style. For example, just because Pebbles and the Biggest Number was inspired by Eric Carle doesn’t mean that collage-style illustrations were more important than the stylistic hallmarks of color and vibrancy.  

Where Do You Find a Children’s Book Illustrator?

There are literally tens of thousands of illustrators available out there. But where do you find the right one? Here are a few places to look: 

  • Online networks like Reedsy and Children’s Illustrators connect illustrators (and other publishing professionals) with authors. Usually, illustrators on these networks are vetted to ensure quality, but you’ll still need to do your own research. 
  • Freelance platforms such as Upwork and Fiverr Pro house hundreds of thousands of gig workers of varying expertise and levels of skill. 
  • Both professionals and amateurs share their work on designer platforms like Dribble and Deviantart. You may just find someone whose work you adore. 
  • Almost every illustrator and cartoonist will feature their own projects on image-based social media platforms like Instagram. You’ll never know whether they’re up for a collaboration unless you ask! 
  • You may also explore galleries and art fairs in your area. Check out local colleges, county fairs, craft fairs, and more. Finding someone local can be an excellent advantage. Just be sure that they’re ready for a professional obligation. 

Most illustrators will offer a base price in order to create a preview picture or two. This allows you to see if they’ll be able to adopt your vision. You may need to preview numerous artists before you find the right fit. 

In the case of Pebbles and the Biggest Number, Joey was able to get it right on the first shot! While he dug through hundreds of portfolios to find the right editors and designers, Laura was the first illustration candidate that he found, and she just happened to be a magic-slipper style fit right from the start. 

Working Out an Illustration Contract

Once you’ve found the right illustrator, finalize the business details with a contract. A good contract should include: 

  1. Specs of the project: Does the price include a cover and front matter? Typography and page design? Discuss how many edits are expected and permitted. 
  2. Deadlines: What are the checkpoints throughout the project? Clear deadlines are essential if you want to reliably project printing and launch dates. 
  3. Cost: Costs can vary widely. Just remember that you get what you pay for and costs are usually negotiable. Some freelancers may offer one page of illustration for as little as $40, while others will charge thousands. Reedsy estimates that on their platform, illustrations from one of the seasoned professionals cost between $2k and $10k for a full project. For more information about the cost of publishing a children’s book, see here.
  4. Communication: What will the editing procedure be? What’s the expected turnaround time on revision requests? Will there still be an opportunity to work together once the initial project is done? 
  5. IP considerations: Will the illustrator’s name be on the book? Who retains the rights to the characters and images? In general, illustrators usually retain the copyright for their own images but license them out for merchandise. 

Storyboarding & Sketching

Creating a layout that will help the words and images of your book flow together is vital. Usually, this is done before passing it over to the illustrator. In the case of Pebbles and the Biggest Number, Joey worked with editor Brooke Vitale and with a designer to create a storyboard. A storyboard is a rough sketch of each page’s layout. Brooke also added very specific design notes within the story. This helped speed along the illustration process and prevent mistakes and extra edits. 

In addition to the design notes and design layout, Laura worked with Joey to workshop the characters before diving into the final illustrations. This consisted of creating a series of black-and-white drawings until the characters became more clear. This made it easier to do edits and get the characters to look just as they should. Once they were approved, colors were added. 

Learn More About Pebbles!

Self-publishing is an exciting – and sometimes overwhelming – journey. However, with the right partnership, working out the illustrations is one of the most exciting parts. There’s nothing quite like seeing the story that’s been living in your head brought into the world in living color. 


To learn more about the beautiful illustrations featured in Pebbles and the Biggest Number, read our interview with author Joey and illustrator Laura.